We're building the analytics tool we always wanted
Submetrics was born out of frustration. As indie founders ourselves, we were tired of choosing between expensive enterprise tools and messy spreadsheets. So we built something better — simpler, affordable, and designed specifically for founders like us.
The problem with subscription analytics
Most SaaS founders track revenue in Stripe, churn in spreadsheets, and LTV nowhere. The tools that exist — Baremetrics, ChartMogul, ProfitWell — are built for scale-ups with $100K+ MRR and budgets to match.
If you're a solo founder with $2K MRR, spending $108/month on analytics doesn't make sense. But flying blind on your metrics is even worse.
We built Submetrics to fill this gap: a beautiful, simple analytics dashboard that starts at $19/month and gives you everything you need to understand your subscription business.
$19
Starting price / month
< 2min
Setup time
200+
Founders on board
3
Platforms supported
What we believe in
Simplicity First
We believe the best tools are the ones you don't have to think about. No setup wizards, no configuration headaches. Connect Stripe and go.
Built for Indie
We're indie founders too. We build for people like us — bootstrapped, budget-conscious, and focused on shipping. Not enterprise committees.
Transparency
No hidden fees, no surprise pricing tiers, no dark patterns. What you see is what you get. We'll even share our own metrics publicly.
Privacy Matters
Read-only Stripe access. We never store API keys. Your data is encrypted end-to-end. We exist to help you understand your numbers, not exploit them.
Our journey
Idea Born
Frustrated with tracking MRR in spreadsheets, we started building Submetrics.
Beta Launch
Launched to 50 beta users on IndieHackers. First paying customer within a week.
Mobile Support
Added RevenueCat integration for iOS and Android subscription tracking.
Growing Fast
200+ founders on the platform. Launched cohort analysis and revenue forecasting.
We practice what we preach
We believe in transparency. Here are our own metrics, tracked with Submetrics (of course).
MRR
$4,200
Customers
214
Churn
2.8%
Growth
+18%
Join us on this journey
We're building Submetrics in public and we'd love for you to be part of the story.