Dashboard
Welcome back! Here's your revenue overview.
StripeiOSAndroid
MRR
$12,450
+12.3%
ARR
$149,400
+12.3%
Churn Rate
3.2%
-0.5%
Active Subscribers
847
+23
Avg LTV
$342
+$18
New MRR
$2,340
+8.1%
MRR Over Time
Monthly Recurring Revenue trend
Total New Churned
$7,200
$7,800
$8,100
$8,900
$9,200
$9,800
$10,200
$10,800
$11,100
$11,500
$11,900
$12,450
Platform Revenue
MRR by payment platform
$12.4kTotal MRR
Web (Stripe)
$7,80062.7%
iOS
$3,10024.9%
Android
$1,55012.4%
Cohort Retention
How monthly cohorts retain over time
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Oct '25 | 100% | 88% | 79% | 72% | 68% | 65% |
| Nov '25 | 100% | 91% | 82% | 76% | 71% | — |
| Dec '25 | 100% | 87% | 80% | 74% | — | — |
| Jan '26 | 100% | 92% | 85% | — | — | — |
| Feb '26 | 100% | 89% | — | — | — | — |
| Mar '26 | 100% | — | — | — | — | — |
Recent Cancellations
Customers who recently churned
AT
Alex Thompson
Too expensive
-$49
2 hours ago
LC
Lisa Chen
Switched to competitor
-$19
5 hours ago
DP
David Park
No longer needed
-$49
1 day ago
EW
Emma Wilson
Company downsizing
-$99
2 days ago
JK
James Kumar
Missing features
-$19
3 days ago
Trial Conversion
Trial to paid by platform
iOS42%
Android31%
Web56%
Refund Rate
By payment platform
Apple8.2%
Google3.1%
Stripe1.4%
Subscriber Growth
Mobile platforms (last 6 months)
iOS Android